Talogy, Inc.
Tasked to collaborate with sales and marketing teams to expand and elevate the Talogy brand through strategic design solutions for both print and digital assets to be distributed globally. Key contributions include:
Designing and rebranding product reports, white papers, sell sheets, and tip sheets.
Creating presentation decks, product booklets, and marketing animations.
Developing product logos and custom icon sets.
Producing digital assets for web and marketing channels.
Business Analyst
June 2016 — February 2018
3Di Systems
Led the planning, design, and delivery of modern inspection applications for several Los Angeles city bureaus, including the Department of Building and Safety, the Fire Department, and the Department of Housing. Responsibilities included:
Gathering, documenting, and managing product requirements in collaboration with stakeholders.
Creating wireframes, prototypes, and state diagrams to support product development.
Designing user-friendly workflows and interfaces for web and mobile platforms.
Presenting design concepts and user flows to executive stakeholders.
Driving project development by authoring, prioritizing, and delivering use cases.
Lyynks Inc.
Hired as a Designer to develop core user interfaces and collaborate with business teams to define essential product features. Demonstrated strong cross-functional leadership and product insight, leading to successive promotions - first to Business Analyst and ultimately to Product Manager - where responsibilities included spearheading the successful design and launch of the Lyynks Music mobile app.
Product Manager
Restructured desktop workflows and features into a seamless mobile experience.
Oversaw the complete design of the mobile UI/UX.
Collaborated closely with development teams to ensure timely delivery of desktop and mobile applications.
Business Analyst
Defined product feature sets aligned with market needs and business goals.
Conducted competitive analyses to inform product positioning and roadmap decisions.
Developed use cases and user stories to support an Agile/Scrum development process.
Prioritized product features and enhancements using MoSCoW methodology to meet stakeholder objectives.
Performed rigorous grey-box and black-box quality assurance testing to ensure product stability and usability.
Designer
Designed detailed wireframes, site maps, and user flows to create an intuitive and engaging user interface.
Created the Lyynks brand identity and core application UI/UX.
Designed ad-hoc web pages and marketing assets.
Graphic Designer
September 2007 — February 2011
Beyond Tomatoes
Produced a wide range of print and digital media, including:
Flash-based websites and animated web advertisements.
Business cards, flyers, postcards, and marketing collateral.
Comprehensive brand identity packages.